Research On The Project Management Of The Derivative Value Activity Of GR Media Group

Advanced communication technologies enable the benefit pattern of media industry of great changes have taken place, inherent in China’s traditional media of print news and advertising business model, is facing the challenge of new media, in order to survive, many of the newspaper group has begun diversified development practice exploration, development of derivative value activities is an important way to the diversified development of, but the implementation of these derivative activities, but also makes the newspaper media group management tends to be more complex, to explore a suitable for newspaper media group derivative value activities in the operation and management mode is particularly urgent. Based on this, this paper takes the GR media group as an example, the research on the mode of the project management of the derivative value activity is carried out.The macroscopically analysis the dilemma facing the media industry, in theory of project management are defined. In this context, the GR media group derived value activities in the course of operating the existing management problems and causes were described, and then put forward the project of the operating mode by solving the derived value activity management problems countermeasures.