Media Enterprise Project Management And Operation

As a subject, Project Management (hereinafter PM for short) originally occurred in America. Now PM has formed a series of unique and complete scientific system. Because most human activities can work as a form of project, and the theory and application of PM radically improve the managers' efficiency, PM has been applied in all kinds of fields all over the world for its great advantage. Practice proved: PM is an effective management method.Media industry is the most active department in this information society. Its condition and production is complex and changeable, so the "Project" character is as same as it. So it is necessary to apply the PM method in the media corporation's decision-making and market operation. This is helpful to improve the media corporation's efficiency and strong its competitive power. Media industrialized development of China can benefit from this process also.Compared with the international advanced level, mere is a big gap between China and the developed countries for its late research and practice. And that in the operation of media corporations, the application of PM is more fewer. This article will make a complete discussion for the PM operation of TV programs, by the introduction of teleplay production and the producer's process of decision-making, organization and management. This article makes some innovation and discussion in theory and introduces related knowledge of PM, for its main objective is to probe into the operation process of media corporation in the point of view of management major. It is expected that this article can give you some elicitation of thoughts, and further contribute to the subject system building of media management.