Research On The Impact Of Big Data On Film And Television Creation

With the booming of cloud computing and big data, through a lot of the audience’s interest so as to guide data mining means of film and television creation has drawn the attention of more and more experts and scholars, in 2013, the video site Netflix superhero TV series \ "house of CARDS\" for the first time the big data technology applied to film and television creation, has been a huge success, since then the global industry began to focus on big data in the application of the film and television creation.Superhero movies in China\ "Mermaid \" series data analysis also provides a large number of reference for the future of the film and television creation. But the current big data in the application of film and television creation still exist many problems, such as only rely on the market, in response to ratings, the box office has a large limitation to evaluate the film and television works, the box office can’t reflect people’s state of mind can reflect people’s love in the novel. In this background, this article on big data to study the influence of the film and television creation.the first is the big data under the background of the film and television creation background, the so-called big data refers to the vast amounts of information and data,large data analysis by distributed cloud platform will vast amounts of user behavior data or other data collected, the means of the analysis of user behavior, of course, the purpose may be varied, user behavior analysis is one of the purposes. Big data average index according to the large capacity, data types, data value density is low, the data processing speed demand fast. For rapid screening of massive data, accurate delivery, or is used to guide the marketing and decision-making, big data and cloud computing with more and more broad application prospects, publishing information in social networks no threshold, information spread like viruses, from the vast amounts of information can dig up the valuable information for the user’s decision or provide help, also can save a lot of time and energy for the user, can also provide support for the decision of enterprise. Followed by big data under the background of the film and television creation present situation, this part mainly case study. \ "Mermaid \" in the aforementioned film criticism is the other side of the box office, has been controversial,also suggests that the film there are still not satisfactory in many places. Way of thinking that the Internet way of thinking, in the Internet age, teenagers are main force,large film\ "Mermaid \" through data analysis to teenage audience as the main breakthrough point, and then the market orientation, production process and marketing strategy, etc all around this group to carry on the design, which makes thefilm\ "Mermaid \" in the success of also accompanied by a lot of controversy. Three is big data problems under the background of the film and television creation, through the case study, analysis of our country under the background of big data, film and television creation. For film of the investor, certainly hope investment each film are able to obtain good box office, get good benefits, therefore, investors will want to reduce their investment risk through the analysis of the large data, large data analysis for film and television creation, be beneficial, but also has a downside, is in the commercial interest oriented society, investors in order to avoid risk, make a lot of valuable works was denied the chance of shooting, because no investors willing to invest. Finally the big data under the background of the film and television creative countermeasures and Suggestions. Under the background of big data, the film \ "Mermaid \" although controversial, but on the whole, still can be used as a successful case. Film is first and foremost to consumers, the audience as the center, a clear market positioning, which is the movie\ "Mermaid \" efforts by big data analysis. But the movie, it is an art, art is artistic value and cannot be kidnapped by commercial interests, therefore, the ultimate goal of making a film and television work should be an audience like works of art value.In film and television creation on the research of the theory of the large data is relatively lack in our country, mostly on the analysis of examples, the lack of a system has a guiding significance to the theory, in this paper, the research on the related theoretical research in the field of hope. In addition, compared to China’s film and television creation and Hollywood film and television creation still has very big disparity, how to face the new media and big data bring huge change, help film creators to seize the opportunity, meet the challenge, is the real meaning of this article.