Data Mining Technology Applied Research, In The Center Of Television News

Because of the rapid progessing of the computer technology,many corporation accumulated and stored a large number of operation datas,the corporation database give a large contribut to the success of the corporation.But in the new century,with the fury competition,the market competition has become "nformation competition", people's demand are turning from simple data collection to analysis process,tradional data oriented corporation database are low quatity,low efficieny of data accessing and the cridibity of the data are not qulify of the technique progressing. Data warehouse is a new technical solution to above problems,as the father of the data warehouse WH.Inmon pointed,data warehouse is a data collection of a subject oriented, integration, unrenovation, changing with time.ln the data environment, decision-maker of the corporation hope utilize the DSS tool to help them niake decision. After several years of information building,ZheJiang Televion Station news center have established a integrated information system and expect to give some help to the leader.So.making a integrated system such as data warehouse is a good and the only answer to solve the problem. This article firstly detailedly introduce data warehouse,online analysis process, MDX and data mining technology.Then discuss the building model and the process of the data warehouse .1 also discuss the mining model of the association rule and the mixed regression model.Lastly,with the example of the Zheiiang Televion news center information system,1 studied the data warehouse technology,online anlysis process and the data mining technology.At the base of data warehouse,I present a technology of using FP tree to improve the data mining model of associassion rules and using the decision tree to conclude and sort data model.1 also utilize the least square methed establishing a forecasting model of the news manuscription.