| In this information civilization age, the development of technology makes people fall into the fence of alienation. People continue to seek material abundance but leading to relative loss from humanistic spirit. The TV, as a traditional media, has the biggest impact so it should response to enlighten and lead people to seek higher level of spiritual civilization. In the ecological environment of new medium, from its own development, TV media should seize the opportunity given by this age and adapt to the technological change and eradicate its own disadvantages to complete the transformation and upgrading. So TVN should continue to improve the ideological content, increase cultural value and aesthetic standards, produce TVN products to satisfy people’s aesthetic psychological demand. So TVN needs a new communication concept-Television News Civilization, leading TVN to seek a higher state of communication. From the point of ontology, Television News Civilization should return its own original nature, it means recovering its innocence of technology and news and it should dig multilevel of TVN facticity; build an accommodating attitude of news report as well as develop the justice and defend the truth to provide power to society development; make Perfection as its final goal and make an aim at the highest state of great aesthetic appreciation and civilization which has wide horizon, deep meaning of human nature and poetic spirit. And from the point of professional accomplishment of TVN, the practitioners under the concept of Television News Civilization should have complete accomplishment, attitude, reserve and wisdom, complete the request of Television News Civilization with their professional business accomplishment and humanistic spirit. Besides in the view of the environmentalism, they should build fine environment of policy, economy, technology and humanity to provide free and wide space to the establishment and development of Television News Civilization concept. |
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