Change In Production Of Television News Under The Big Data Background: Concept And Practice

From the beginning of 2013, big data had an important influence on many fields, and the press circle was no exception. In terms of television news, big data not only affected the concept of traditional television news production drastically, but also subverted the existing mode of production in practice, and brought vitality to the journalism. Foreign media like "New York", "the guardian", and BBC had conducted some sound explorations in big data news production and dissemination. As the representative of the mainstream media at home, CCTV grasped the news propagation law for "greatest common divisor". In the big data news report, it also did very fruitful efforts, and had an important impact.Now, the concept and practice of television news reports in the big data is still in the exploration, and the innovation of audience-oriented audiovisual communication practice continues. The wave of the change of television news that was leading by CCTV provided valuable reference for the local television big data news reports, which had important significance. According to CCTV reports in 2014 about Spring Festival, the transportation during the Spring Festival, and NPC and CPPCC with the help of data, the change of concept and practice of the domestic big data television news reports became common practice.Through sorting out experiences and practices of foreign mainstream media, specifically the theory and practice of CCTV news report on big data, and taking series report as a foundation, it can be used to explain the change of idea and practice about production of television news under the big data background, and to put forward some feasible strategies and recommendations to production of television news in theory.