Study On The Communication Strategy For Lndepth-report Of Television News

lndeptb-report of television news is a kind of report that burrows, generalizes, analyses, expflcates, reviews news events via the strength of linguistic symbol and non-linguistic symboL In view of the deficiency in systematic demonstration about 揵ow can the news be wall propagated in correlative research, end the sufficiency in comprehensive attention to 搘hy can the news be well propagated ? this thesis centres on the communication strategy for lndeptb-report of television news which is used in mass media competition to open up predominance and potential of television. That is to say 慽n establish news?content according to the desideration of the audience and the need of the communication, and to probe technique of expression which is well received by the people by combining the advantage of Sound and image. 慣he paper makes a careful and detailed analysis of the macrn-communication strategy for indepth-report of television news: A feasible theme and a conception, entirely determined in earlier stage an the basis of desideration of the audience and the need at the communication, will provide intellective support for on-the-spot shoot: the mid-communication strategy: narrative form, constructed on the property of television such as visualization, authentic proof, easiness of being accepted, participation, etc, will come into being audiences?feeling of participation and unfold the news?process most efficiently; the micro-communication strategy: symbol of television news?language which is used solely and technically will deepen motif. Thereby, the thesis explicates that it is stereoscopic and overlapping 揷ommunication modality?that enhances news?impact and intensifies report?power. Meantime, with reference to sociology, anthropology, psychology, linguistics, aesthetics and information theory, system theory, narrative theory, etc. the thesis tries to benefit the correlative practice in theory on the crossroad of the mass communication theory.