Plannings About The Brand The Era Of Yihe Road

In the four months from October to January 2016,I worked in Jiangnan Times as an intern. My major work was to plan and write for a special issue, The Era of Yihe Road. This Graduation Project is based on this internship.This project includes three parts:planning program of the special issue, planning program of the special page of The Era of Yihe Road in Jiangnan Times, and the promotion design of the book The Era of Yihe Road. As the author of this project, I made the strategy to promote the brand of The Era of Yihe Road from three different angles in order to assist the Propaganda Department of Gulou District Committee to polish the image of Yihe Road, and then help polish the overall image of Gulou District and Nanjing.During the progress of creating this project, I focused on the audience combining with the position of in-depth reporting of Jiangnan Times. I strived to integrate the buildings, the charaters, and the history of Yihe Road organically, and expressed them through new media. In the planning of the special issue, I expressed a dignified image to the audience, while in the planning of the book, I adopted some accesses more living and modern to appeal to a different group of audience.