The Research Of Winshare Development Strategy

With the deepening reform of cultural system, the publishing industry has made significant changes. Press complete with Xinhua Bookstore into enterprises, marking the official start of China’s publishing industry, the market process. Through the restructuring, mergers and acquisitions and other market measures, China’s publishing industry and gradually formed a scale publishing groups and distribution groups. Wherein publishing group also by means of recapitalization was secondary fusion, it is now composed of various types of Publishing & Media Group to carry out foreign operations. Among these, most of the upstream industry mergers to downstream publishing group, and on behalf of the publishing group to carry out business. However, a small number of downstream publishing group to upstream publishing group acquisition cases are rare, and the development of distinctive also rare. This article is based on the format of Sichuan Winshare view to publishing and media companies as the research object to a study by research Winshare Development Strategy and the use of proven development model Winshare development experience, and come up with strategic suggests based on real problems. Research methods used are literature, comparison and interviews.This article can be logically divided into two parts. The first part is summarized carding four strategic Winshare development, mainly:new form of e-commerce strategy, transformation and upgrading of traditional format strategy, multi-format integration strategy, format the secondary listing and financing strategies. The second is the development of the most Winshare experience, problems and solutions components. Among them, the e-commerce strategy as an important part of this article discussed on Winshare B2C e-commerce platform products, logistics, payment three analyzed. Traditional format transformation and upgrading strategy is Winshare upgrading of traditional forms of business subscription, the agency, retail transformation, after the formation of educational services, super bookstores, chain management and other advanced formats. Multiple formats convergence strategy is diversification strategy Winshare development process gradually formed mainly in the field of Television Arts and transnational development of the two parts. The format auxiliary public financing strategy is an important part of the development strategy Winshare, the dual-listed practices have profound strategic significance. In the second part, the paper based on the reality in a logical inductive method proposed "Winshare mode", and from the management structure, policies, technologies, such as multiple angles do in-depth and detailed exposition of its development experience. Summarized its experience in the development, but also in front of the format, EC suppliers and other aspects of development problems exist Winshare. Finally, through the integration of development experience and development problems of the theory in the end the section presents corresponding countermeasures and suggestions, including:innovative formats to erect the main industry, improve the EC business experience, the development of IP operations and the like.