User As A New Type Of Audience In The Age Of Internet

With dramatic changes in people’s daily life influneced by Internet technology,it is also changing the process of production, distrbution and consumption of information content, the way how people interact with each other and even leads to the development of new economic industry. Relationships among sender,audience and media technology has aroused researchers rethinking. In this context,this paper attempts to put forward a new type of audience,user,which aims to reflect a new audience type being in the active and passive position under the Internet age.This paper will discuss the topic from three aspects:experiencer,producer and labour. Inspecting user’s features through these three dimensions.In the dimension of experiencer,it attempts to return to a more microscopic spread of activities,examining the relationship between users and their mobile devices.Experience is the key concept in this charpter,user as user rather than audience because the current information dissemination activities,basing on the popularity and use of mobile terminals for information is no longer simply receiving,user information receiveing is not only foucus on the content that accepted in a planarization way,but a three-dimensional experience. In the dimension of producer,this article will discuss the development of media technology changes brought about by media technology given distinguishing the user from the past. Not as before being original consumer, audience of content production rights combines the role of production and consumption,taking a step forward to provide a basis for the establishment of network of relationships among users.In the dimension of laobour.the users of consumer behavior are included in the production processes of new economy.Due to changes in economic mode of production,development of information industry has blurred people’s lives in work and leisure boundaries. User putting leisure activities on the Internet has become a new way of profit,therefore,the user has become a new economic mode of production.By regarding the user as a new extended type of audience in the Internet era, on the one hand it is to explore the concept of demographic changes in the current social environment, it seems to take the initiative right whereas it has been set into a passive position. On the other hand from the current expanding of user rights, this paper tries to reflect the presence of various factors behind, like interaction between social and environmental development of media technology with its surroundings political, economic and other factors together which has constituted individual development game relationships.This dynamic game relation is the starting point for us to revisit concept of audience.