Research On TV Theory Of Western Communication Political Economy

In the academic domain of western media theory,political economy of communication is a research approach and approach to critically study the power control of western media in politics and economy at the social macro level.From the perspective of political economy of communication in the west,television media is not only a mass media,but also a combination of economic production and cultural production.It is necessary to pay attention to the social and institutional problems such as the industrial structure,production relations,broadcasting and television system and global communication order.Therefore,the western political economy of communication advocates to take a macro view of the whole society and examine the political,economic and cultural functions of the mass media including television.On the whole,the related concepts,views and theories of TV studies on the political economy of communication in the West are based on the academic matrix of Marxist political economy and focus on the communication mechanism of mass media such as television.As an academic research path,it pays special attention to the economic structure and market operation process of television media in the western capitalist society.This study argues that,due to the profit-driven nature of capital in capitalist society,television media,as a cultural industry,is not only restricted by capital and political power,but also becomes a tool to control popular ideology and implement international cultural hegemony,presenting a complex and negative situation of cultural production.Through in-depth understanding of the theoretical achievements of western radio and television mechanism,can grasp the spread of western political economics research methods and analysis models,and can further cognitive radio and television systems and mechanisms of the western developed capitalist countries defects and problems,and deeper to explore China's socialist cultural undertakings and cultural industries the institutional advantages.This paper takes the TV research in the field of western communication political economy as the research object,through clarifying its academic origin,research background,main scholars,core viewpoints and theories,and then expounds and analyzes the research characteristics of western communication political economy on the power control of television media in western developed capitalist countries.On this basis,combined with the current situation of China's TV theoretical research and the development of the TV industry,academic discussion and theoretical mirror attitude to expand the perspective of China's TV theoretical research,for China's TV management practice,artistic creation,industrial development and external communication to draw theoretical experience and development enlightenment.Therefore,this paper is divided into seven chapters to discuss the focus of TV studies on the political economy of communication in the West:The first part summarizes the basic situation of the research objects,and discusses the context of the generation of TV studies on the political economy of communication in the West and the scholars' groups,so as to describe the overall characteristics of TV studies in this field.The first chapter is the context of the generation of the western political economy of communication,focusing on the ideological origin,academic reference and the development background and mechanism of the western media of the TV theory of the western political economy of communication.The second chapter is an overview and comment on the main scholars of TV studies of western political economy of communication.By sorting out the core scholars concentrated in North America and Europe during the development process of western political economy of communication,the author expounds their important TV theories and views,major works and academic status.Furthermore,this paper makes the corresponding scientific preparation for discussing the core issues and theoretical value of TV research in this field.The second part is the key content of this paper,that is,the control of political and economic power of TV media in three aspects of thinking and research,that is,the view of economic domination,the view of ideological control and the international cultural hegemony criticism view.The third chapter mainly explores the starting point of TV research on the political economy of western communication,namely the commodity attribute of TV media under economic control.Through the discussion and study of the viewpoints and theories of "audience commodity theory",the double significance of cultural production,the hidden censorship mechanism inside television and the profit-seeking principle of capitalist commercial media,this paper summarizes the critical viewpoints of this research field on capital control mass media.The fourth chapter mainly as "managers","culture co.,LTD.","media manipulation","" the propaganda model,such as concept or theory,idea and the public goods attribute of reflective TV culture are analyzed and discussed,such as political economics points out that the spread of western control mechanism of the television media focus on critical points.The fifth chapter focuses on the study of international communication of television.By integrating the relevant viewpoints of this field on the issues of international communication of television,it discusses and explores the cultural hegemony viewpoints and theories proposed by it,such as "media attachment theory","cultural imperialism" and one-way flow of international communication.The third part is the conclusion of this paper,that is,the sixth chapter of the characteristics of western political economy of communication television research and the seventh chapter of western political economy of communication enlightenment to our country.The sixth chapter aims to treat the analytical framework and critical focus of this field with a rational and objective attitude and point out the problems and biases.In the seventh chapter,with a cautious and mirror attitude,the author considers and comments on the reference significance of western TV studies on the political economy of communication for the construction of Chinese TV theory and the development of Chinese TV industry.This paper will comprehensively use literature research method,interdisciplinary research method,case analysis method and cross-research method to elaborate relevant arguments,clarify the scholars,theoretical characteristics,methods and important issues of TV research of western communication political economy,and explore its theoretical value to China's TV research and industry.