Research Of Phenomenon And Strategy Of Network Anti-corruption Group Polarization With Communication Horizon

In the advent of the era of new media, changed the way of communication between people, also changed the form of citizen political participation, build free in Internet environment, the public become with independent "microphone" independent individuals,they can really enjoy the network brought about by the citizens’ right to freedom of expression.In this virtual space, the network anti-corruption event gradually pushed into the public eye.In recent years, the trend of network anti-corruption has intensified, all kinds of anti-corruption information on the Internet is also emerge in endlessly, citizens’ attitude towards the Revelations of the anti-corruption campaign is mostly form "one-sided" trend,caused the network anti-corruption group polarization phenomenon. Negative anti-corruption group polarization effect may promote network rumors and network violence breeds, hindered the normal and effective operation of the network anti-corruption, anti-corruption group polarization and positive network effect to promote the harmonious development of society plays an important role, the effect of communication provides a new perspective for research.In anti-corruption based on network and the network of the core concepts of the anti-corruption group polarization phenomenon to clarify, combining with specific cases from two aspects: transmission characteristics and transmission function to summarize the current network anti-corruption communication present situation, and through to the richness of transmission elements, the integration of transmission channel of the freedom, transmission mode and communication process layer on the four aspects of analysis, further explains the network transmission mechanism of anti-corruption group polarization phenomenon, also showed a distinctive characteristics and transmission effect. In addition, from the realistic foundation, "the polarization effect", herd mentality and the "butterfly effect" of the four aspects of the causes of network anti-corruption group polarization phenomenon are summarized. At last, trying to spread from the main body, content, channels, audience and effect to actively build five levels of response to the strategy research of network anti-corruption group polarization phenomenon.