Present Situation And Strategy Of The Network Talk Show In China

With the continuous development of media technology and the booming of video website, talk show has gradually out of the limits of the TV screen, becoming a favorite son on the Internet. Because of its unique content and novel form of communication, network talk show is receiving great welcome from the audience. It also raises a lot of video sites and self-media join the network self-talk show force. However, as more and more network talk show on the internet, their problems and disadvantages are gradually emerging. Program quality varies greatly; difficult to establish the brand, curing forms of content and inadequate program model to make profits become the bottleneck of the development process. Only effectively solve these problems and deficiencies, improve the overall competitiveness can open up more space for future development of the network talk show. It can achieve a healthy development.Based on related communication theory, this paper mainly analysis the present situation and development countermeasure of network talk show. Through clarify the basic concept and development status of network talk show to solve the practical problems in development process. The author takes a classic talk show "logic show" as an example at the phenomenon and the specific content level use SWOT analysis to figure out the advantages, weaknesses, opportunities and threat in the development process.Hoping to provide a theoretical and practical guidance to the network talk show to maintain a healthy, stable and long-term development...