The Broadcasting Brand Research Of Nanning People’s Broadcasting Station

Along with the continuous development of the media, traditional media competition is particularly fierce, broadcast media therefore has encountered unprecedented challenges. With its unique brand orientation, get people’s attention, to build the brand through the shaping good image of the media, become the key to winning the high rate of listening to broadcast media and loyalty.This thesis consists of five parts:The first part is the background of this paper, research significance, research status, research methods and innovative points are analyzed in this paper, the importance of the research topic of this paper.The second part is the summary of broadcasting brand, create brand analysis, brand and radio broadcast from the elements of the brand meaning and domestic and international broadcast brand creation three aspects carries on the analysis from the outside to the inside.The third part, analysis on the construction of Nanning radio brand by using case study method, construct the radio brand is a strategic work of broadcast media, is the basis of brand programs, charm lies in the realization of the brand effect of the host, and the activities of brand is the catalyst to implement this strategy work, the ultimate goal is to create a brand with frequency good image. This paper details the part combines the Nanning radio program, personnel, activities and frequency.The fourth part, using the content analysis method, to listen to the rate, market share, the arrival rate, the frequency ratio to measure an important indicator of the competitiveness of radio frequency and advertising revenue and other data as the foundation, analysis of Nanning radio brand, Nanning station that has broadcast brand conclusion.The fifth part, the implications and suggestions for Nanning radio brand creation. Brand building is the only way to broadcast media development, in the background of rapid economic development, continue to promote the marketization of media, broadcast media requires a unique brand to create the road.Conclusion. The Nanning station as an example, hope that through this study, analysis of construction of Nanning radio brand road. Brand strategy for radio Nanning, out of a suitable for their own development road of the brand to make reasonable suggestions for the development of China’s broadcasting industry to make its own modest.