Research On The People’s-livelihood Development Of Xinjiang People’s Broadcasting Station Broadcast

In the radio frequency type, professional background, Xinjiang people’sbroadcasting station has reference, absorption and other excellent radio shows，in themelody to develop "the people’s livelihood", established a set of belongs to Xinjiangunique livelihood broadcast, from the beginning with the people’s livelihood service,adhering to the party building, publicity practical information, interactiveentertainment boutique type appears in the audience perspective, provides a goodinformation service platform for the construction of people’s livelihood. However,people’s Broadcasting Station’s broadcast still depend on the traditional exist, how towalk out of the traditional livelihood broadcast "vicious circle", a single from themode of the meaning of the form "disseminator--subjects", the hope on the radioinnovation development at the same time, the people’s livelihood broadcasting mustbreak through a tight encirclement, combined with the technical means new use--podcasts, grow in exploration and innovation.In this thesis, the Xinjiang people’s Broadcasting Station’s broadcast as theresearch object, using literature analysis, case analysis, development of people’slivelihood radio frequency comb, and from the program type, program form, programmarket in three aspects of in-depth study, the study found: as the northwest the firstradio frequency of five provinces in the Xinjiang people’s livelihood, however, withthe Central People’s Broadcasting Station "Chinese sound", Urumqi people’sbroadcasting station and Xinjiang people’s radio frequency in the ratings and marketshare in that comparison, in the intense media competition environment also existsobvious deficiency and disparity, even in the same type of livelihood broadcast thelack of innovation. In order to improve the competitiveness and influence of theXinjiang people’s Broadcasting Station’s broadcast, this combination of newsdissemination theory, in view of the current weakness of the early development ofXinjiang people’s livelihood broadcasting has put forward the suggestions andCountermeasures of, and to predict its development trend of feasibility.