| As one of the China’s four major portal websites, Sohu with its own credibility and influence has a huge audience groups. Since Sohu established the portal website in 1998, Sohu has formed their own competitive advantages in the field of news and video gradually, in addition,it has established its own mainstream status in many websites, and become the first choice for the audience to surf on the web portal. Recently years, with the rapid development of Internet technology once again in the era of big data. With the arrival of the whole media era as the background. Sohu leads the other portals again. Sohu follows the footsteps of the era of big data, becomes the first website to launch in the data news plate whose name is "Digital Road " a column of the portal. Since "Digital road" column founded, with its "interesting" characteristic has become popular to the public. It’s development trend has been expanded from web pages to a variety of mobile terminals. The data visualization degree of compromising of multi-fields, "Digital Road "compared with other portal sites is more mature. So, the paper research visualization of sohu data news and data news reflect what is quality, the research from the angle of journalism, communication science and subjects cross different fields, via many examples origin from "Digital Road ".Thus, we can via the research to clear the data visual information mode of transmission and production, and the purpose and value of the visualization have more clearly comprehension. The paper will provide more real and reference value for the study of the structure for the other websites.This paper combined with the specific characteristics of the portal site, discusses the formation mechanism and influence mechanism about the "Digital Road " column of the Sohu, on the basis of research what is the definition of data news, which the formation mechanism is analyzed from the internal and external environment opportunity, the development process and the effect of the audience feedback. Thus.combined with the data news features of the "Digital Road " column, from the internal and external influence of the data news,from the three aspects of the spread of the source to analysis, the propagation process and the effect.Secondly, this paper for the news data visualization presented with "digital" examples, which are respectively from the visualization presents development direction, type of rendering, present tools and other aspects of the news data visualization practice. The method is extremely use different methods, and meaning the purpose of the research.At the same time, this paper uses user audience experience, via the" ACSI" user experience testing of Sohu "Digital Road " visual information presented to evaluate the effect, and compared with foreign development status, analysis of the current situation of the development of the Sohu data news, found the deficiencies in the process.Finally, the paper according to the present status and developmental deficiencies, draw lessons from foreign experience and award-winning works, combining our national conditions of our country, overall background characteristics of Sohu, and combined "Digital Road" their own situation, put forward feasible construction scheme and development strategy.Overall, large data bring opportunities and challenges to the media career, it also added a sense of freshness to media communication career, promoting the rapid development of new media, bringing the audience a new reading mode also the new spread mode brings to the new requirements. At a news data in the early stages of development in our country, the paper make a concrete analysis of a relatively mature portal news data visualization development, it has a certain reference significance, to other data news columns and news data visualization research which has a certain reference value on Sohu. |
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