Research On China’s Network Broadcasting In The Era Of Media Convergence

Pittsburgh Westinghouse Electric Company launched commercial radio station began broadcasting call letters KDKA is recognized as the world’s first radio station, began broadcasting in the eyes of the public. During World War II, as the first electronic mass media, with a real-time broadcast of major events quickly into the audience’s eyes, so to get the audience to become the main channel for broadcasting information in the first time. But with the advent of television, television viewing by combining the advantages of making people’s attention began to shift to the television. With the continuous development of society, the way people get information, more and more people obtain information broadcast is no longer the main channel plus the broadcast itself has a congenital defect, which leads to less and less attention to broadcasting broadcast gradually disappeared from sight.With the advent of the Internet, the network broadcasting began to enter people’s eyes, the network broadcasting industry began to develop Internet radio stations have been founded, with the progress of science and technology, podcasting has become part of a network broadcast, podcast has started to produce their own programs and share them with the audience. The emergence of the mobile Internet, changes in the media environment, so that newspapers, television and the Internet began to fusion, the broadcast also embarked on the road of change. Some new webcasts APP have emerged, such as Himalayan FM, lychee FM, dragonfly FM, and other dragonflies.This paper mainly Chinese network broadcast object, based on media convergence in this great environment, analysis of new webcasts showing new features. In this paper, through the Himalayan FM, dragonfly FM, FM lychee three distinctive webcast APP for analysis for analysis in other programs focus on content, program classification and design, thus future broadcasting network made a bold prediction and reasonable prospects.