Broadcasting And Its Program Under The Background Of Media Convergence

Media integration refers to the trend of multi-functional integration of various media,that is,the use of a variety of forms of communication to all-round,three-dimensional display of communication content,at the same time through the text,audio,network,communication and other means to transmit a New spread form.Media convergence led to the broadcast media as the representative of the traditional media transformation,so that the broadcast media ushered in the opportunity and challenges of the coexistence of the times.Unlike other traditional media,which is experiencing the impact of media convergence,the technological innovation brings more possibilities for broadcast production and transmission,and the growing movement of people on the wheel brings a new dimension to the development of broadcast media.The opportunity.In this context,the study of the media in the media integration in the transformation of the significance.The article raises a few questions: What are the effects of media convergence on the broadcast media? What are the attempts made by the media in the context of media convergence? What are the ways of broadcasting media transformation?In order to solve these problems,this article combines work experience and personal works "Baby,Go home!" "The creative process,from the broadcast content and broadcast practitioners from two perspectives,to analyze the context of media convergence in the transformation of the media.By analyzing the development of broadcasting media,the development trend of media integration,and drawing on the experience of other media and foreign broadcasting media,this paper explores the development trend and transformation path of China's broadcasting media under the background of media integration.At the same time under the new situation on the radio program host of the requirements and transformation of a brief inquiry.