A Research Of The Scop Management For The Website Construction Project Of Cinda Securities

As the internet business is spreading and online payments platform is developing rapidly, the traditional way of purchase and payment is suffering a great impact,online shopping and electronic payment has become part of normality. It is turned out that people’s production and life style both have a great change. Moreover, many Internet giant companies have also targeted the financial sector into the financial market. As the most important entities of financial markets, the traditional banks and securities companies has already abandoned the traditional marketing model and take the advantages of Internet committed to improving the construction of the website, in order to cope with the challenges, to improve the economic benefit of the management, so as to obtain long-term development.The website construction project is essential to any securities companies which want to get out of trouble and become better than before. In recent years, the construction of website has paid more attention to the construction of the website,online transactions continue to show great superiority. The securities company makes customers be free to trade whenever and wherever through the promotion of website construction, customers can open account online, acquire the latest financial information and products, manage their asset in their conveniently. Reasonable network construction can not only bring more revenue for the customers, but also establish a good image of company, improve the company’s economic benefit and management level. But the project management methods of website construction of securities companies is still not perfect enough, the construction of website is not up to the expected effect, high cost and can not take return, only result in the loss of the enterprise in the end. To construct the website construction project by using modern management theory and management, will undoubtedly become an important guarantee for promoting the implementation of the project.At present, there are about 125 securities companies in China, including more than 100 companies with their own websites. Following the trend of Internet, Cinda securities has constructed its own website in 2007 and kept on updating the website.Since the site launched, experiencing the modified version three times, although adding new function part of the business department, at the same time, progressing the basic content’s structure. But still exposed to less members of the project team,the small range of collection of project’s demand, the demand cannot effectively change, the definition of the project scope is not accurate enough, the scope of the project verification and control process is not perfect, all of those make Cinda securities’ website project difficult to achieve the project objectives, such as to maintain relationship with customers and to promote the transformation of the company development. Based on the relevant theoretical knowledge of project management, through the analysis of the website of Cinda Status quo of the construction project management, analyzes the problems and deep-seated reasons of Cinda securities website construction project management process, and the demand of the project research, project scope, project work breakdown structure, project scope verification and project scope control process of this project scope management plan envisaged the improvement project, finally pointed out the key points of implementation of Cinda securities website construction project scope management is to improve the project management system, innovative user requirements collection methods, methods to determine the adjustment scope of the project, the implementation of the project scope verification work, improve the project control system, meanwhile describe each point in detail in order to form a complete construction plan.This article tries to explore how to strengthen the project scope management to ensure the success of the website construction project during the process of discovering problems to solving problems based on the actual construction project of Cinda securities website. Moreover, it intends to enrich the theory of scope of project management as well as provide scientific and reasonable operation suggestions to the website construction in other securities companies.