The Research Of Dynamic Propagation Of The Ethnic Groups In The Science Communities

The country’s development is inseparable from science communication, the country’s modernization history is essentially the history of scientific and technological progress and innovation. Who can seize the opportunity to science and technology, who can develop the initiative in their own hands. With the progress of the development of Internet technology, media, science communication from the traditional, one-way mode of transmission of the line, and gradually to the new, online,two-way spread pattern. Network scientific community is becoming another important way of communication to the public of scientific knowledge. In this new online community platform as the basis, science and technology so that information is transmitted in digital technology and network communication technology support.Because of the Internet to promote science communication Cause in China has entered a new stage of development--- public understanding of science phase. The public is no longer just as a passive recipient of information, users in the scientific community to receive information and services can also interact with the media, and communicators of scientific information to engage in dialogue. Users and fans of the scientific community due to the need for identity and psychological identity, common interests and the use of media expectations gradually coming together, thereby forming a new ethnic group--- scientific interest margin. The new population for construction and development, information dissemination, and scientific and cultural development of the scientific community of the scientific community has played a key role. Meanwhile, the scientific community in order to expand the influence of science communication and enhance user stickiness between the community and for user needs and characteristics of the traditional way of science communication will be a series of changes, including the integration of science resources; two-way interactiveonline and offline; use of micro-channel, micro blogging and other multi-media platform collaboration; video, animation was added to the spread of scientific blog content creation; enhancing scientific knowledge interesting content. These initiatives get good results, science and squirrels will shell network science and other folk enthusiasts sponsored by the scientific community has a number of fans and millions of won public recognition. However, the scientific community communication networks nor some wind along, and it still faces many problems. Firstly, even though China has entered the second phase of the Science Communication--- stage public understanding of science, but only shows the status of the public and public awareness in science communication has improved, does not mean that science has a higher awareness and scientific knowledge the public has been a qualitative breakthrough in the overall number of science communication activities are still facing long-term absence of the public, regional development imbalances and weak sound scientific NGO organizations plight. Secondly, the mode of transmission network, although scientific community to break the shortcomings of the traditional way of science communication, science and culture to make it fun, fashionable, popular, but if the control shall not be treated, then we will go to the other extreme--- merely cognitive science become a status symbol, science excessive entertainment. Therefore, the network carrying the scientific community to pay attention to the spread of scientific rigor and interesting combination, in respect of scientific results on the basis of scientific knowledge content strictly controlled, scientific this tasty nuts dedication to the general public.