A Brief Probe Into Spokesman System In Chinese Universities

As an university spokesman system spreads as a college system, it is the integration of communication, management, and many other disciplines. A university news release behavior is an important way to protect the public’s rights to know. The object of this study is the university spokesman Chinese regime intent spokesperson system in China to build large frame predecessors, and in the context of a new era of social, spokesman for Chinese Colleges and Universities system to speak of Chinese Universities evoke News focus on human systems, for future research university spokesman China provide a reference, to provide a reference for the establishment of a sound system of Chinese university spokesman.This paper attempts to spread as the theoretical basis, combined with the concepts of management, and through the use of literature analysis and content analysis, spokesman for the university system in China to do more comprehensive analysis.The first chapter of this article is a brief intoduction of the originator and related definitions spokesperson system. Then combs the regime of spokesman for the Chinese university. Then spokesman system transition from China to the university spokesperson Chinese system, through reading of Chinese Universities spokesperson system-related information literature, summing up the university spokesperson system to establish the necessity and importance, as well as university spokesman system as a special spokesman system, since 2006 the formal establishment of the development process. The second chapter discusses the main issues to establish university spokesman system facing the development of China. In this paper, the feasibility of proposed countermeasures in accordance with the second chapter’s problems were found. In addition, also talked about Chinese universities in the new era of how to treat the use of the new media environment to improve university spokesperson system.Through analysis, this paper argues although university spokesperson system built to achieve good development but there are still many problems. Main features:system specification is not perfect, the dissemination of information is not complete, sensitive topics "circumvent" the spokesman qualities missing these four aspects. For deficiencies, this paper considers university news release from the institutional mechanisms to improve and be comfortable with "sensitive topics" such as strengthening university spokesman System.The innovation of this article is to find a new university research perspective spokesman system, putting the university’s spokesperson system in an advancing idea. That is, to treat the new media, new age products to face the impact of new media on the university; we need to make the best use of new media, how to combine chinese university spokesman system with new media to promote the work carried out by university news release.