Research On The Interface Design Of Enterprise Information Website Differentiation

The meaning of the establishment of enterprise information website is to attract users to browse their websites in terms of promoting the culture, image and products of enterprise. This research is aimed at making a investigation on users of enterprise information website, classifying the users into different groups, calculating the different demands for different groups based on Gray Theory and lastly providing some basis on our design on enterprise information websites.This research can be divided into three parts totally:research on users, research on design and design application. In part of research on users:we firstly classify the total users on websites into different groups based on using interviews, literature surveys and other means;secondly, we sort out the main users into four groups:internal employees, consumers, job seekers, investors based on deeply quantitative analysis lastly, we summarize the64terms of related needs when browsing websites, rank the needs according to the importance for different groups respective, discard some unimportant needs,then cluster the important factors through the Grey Theory, and study whether the demands of different groups are same or not. In part of research on design:we get some guidance on the design of the interface for enterprise information websites based on the conclusions originated from users’commonness and characteristics demands analysis. In analysis of users’commonness demands, we design the interface for enterprise information websites according to four kinds of needs, namely sensory needs,,rapid feeling needs, security needs, rapport needs. In analysis of users’characteristics demands, we design the interface for enterprise information websites according to the characteristics of each group.In the last part of design application:we design the home page, buffer interface and landing interface for the four main user groups by combining their different demands and design some different interface of enterprise information websites setting job seeker groups as an example.