Analysis On The Transformation Strategy Of Metropolis Daily Under The Impact Of New Media

"A paper popular all over the world", this is the most market-oriented newspapers founded in the past. However, time and space conversion, much transformed. As weibo, WeChat, BBS, the diversity of mobile client and other new media form, traditional print media, especially the metropolis daily suffering from the tremendous pressure and challenges. In this form, a growing number of newspaper group started the digital transformation and integration development. Thus, transformation of metropolis daily has become important hot topic in the field of media and media development trend.In this context, this paper collected from shijiazhuang three metropolitan papers in gathering and business cope with the impact of new media as an example, empirical analysis, in order to "yanzhao evening news", "yanzhao metropolis daily", "hebei youth daily as a case, analysis of urban newspapers."This paper respectively from the media age metropolis daily news gatherers and newspaper management two aspects analyzes the impact of new media in the survival and development of the metropolitan newspapers. The first from the metropolis daily decline and the Internet changed the way we live these two changes demonstrate metropolis daily must find a way out of this inevitable result; Secondly, mainly analyzed from the perspective of editorial make newspaper attractive approach, social news, community news and lifestyle magazine is relative to the advantage of the new media, newspaper is the only way to foster strengths and circumvent weaknesses, differentiated competition; newspaper Finally from the perspective of management, the metropolis daily thinking and brand operation and integration of resources from the user response to new angles of media transformation method. In this paper, hebei three transformation practice, use of case analysis, horizontal comparison, participatory observation of metropolis daily carried on the thorough research of the new media competition, newspapers transformation ideas, practical measures and full media strategy.