Design And Implementation Of Marketing Management System For Heihe Pharmaceutical Factory Based On ASP.NET

The modern enterprises must rely on profit to survival and develop in this day, so enterprises pursue profits in the process of development constantly. The development of the enterprises need modern technologies. With the constant improvement of the modern information technology, all kinds of information systems are used in the enterprises. Now information is more used in marketing management system than other management system. The application of marketing management system can make the enterprise reduce inventory, promote sales, it also can speed up production and so on, so it improves the level of competition.This design of the system is in view of production, inventory, sales,after-sales and a series of tasks demand. Heihe pharmaceutical factory is a pharmaceutical company in Heilongjiang. Due to the lower efficiency in business, it is necessary to design a set of marketing management system to fit the development of Heihe pharmaceutical factory. This system covers the work content in all stages of the business in Heihe pharmaceutical factory. I involved in all the process from survey to the final implementation.In this paper, the system is based on B/S structure, this structure can be used in wide area network, the maintenance and upgrade of the system is convenient, it is the popular structure in designing. The database is Oracle database, Oracle database can handle a large amount of data, and the type of data is rich, and it is more mature. The system uses ASP.NET technology, this technology inherits the advantages of ASP, the technology is mature and advanced. The system is divided into six functional modules, they are customer service, warehouse management, management, logistics management in the industry, leading the query and the salesman queries respectively. In this paper, we focus on warehouse management and customer service.In the paper, the main contents are as follows:(1) The paper introduces the research background and significance. The research status of home and abroad are fully stated, finally it puts forward the goals of the system.(2) In this paper, we analyze the feasibility of the system, that include the economic feasibility, technical feasibility and the feasibility of time management. The related technology is introduced.(3) We introduces the demand analysis of the system, including the goal of the system, function composing, then summary design is carried on.(4) We carried on the detailed design, we focus mainly on the design of the customer service and warehouse management module, including the design of the class diagram and sequence diagram of the system. After detailed design the implementation and application are done, it includes the flow chart of the system and main interface of the system.At present, Heihe pharmaceutical factory marketing management system is used in the factory. The use of the system gets reputation in leadership and employee. The effect is good, the interface is simple. It is easy to operate. Every business in the pharmaceutical industry has played a good role. Other enterprises can use for reference.