The Study On The Reform And Innovation Chinese TV Variety Show

In 2013, the introduction of the program into a strong television variety shows and even occupied China market, caused widespread concern in the industry and beyond. Chinese media sector under "mode" is the word for the first time a large research effort. Attendant in 2014, many of the original variety show advertised emerge. But the original program, but only a handful of successful operation, the ratings charts several former variety show still is the introduction of models and production team of the program from abroad. However innovators into, but innovators strong, but innovation wins. In the current market situation television, variety shows China must reform and innovation in order to keep their audience.Throughout the development of China’s television variety show for decades, experienced a long imitation stage. Since the beginning of this century, began to enter the introduction stage. Introduction program phase has not been easy, the data shows 80 percent of the introduction of the program did not succeed. But few successful introduction of the program, but enough to give us useful lessons program innovation. 2014 of the original variety show "Chinese song" by foreign media companies, in turn ordered the development of a TV variety show up to another level. The success of this program tells us that innovation can be successful, our variety show just "bringing in" and also "output out". Based on the current situation of the television variety show on the market today, from its innovative approach to study reform, issues and thinking in three areas.In addition to the introduction and conclusion of this article, is divided into four chapters. The first chapter of the television variety show several decades of development in order, from the initial stage, imitation learning stage and introduce the three phases are summarized status and characteristics of each stage. The second chapter summarizes the current situation of China’s TV variety show, based on both the external and internal propose innovative ways. The main advantage of innovative ways of external policy is driven by a sharp high technical support and professional team operation. Content from the inherent innovative ways, positioning and resource utilization efforts. In addition, due to the introduction of copyright television programs increasing year by year, the TV variety show "localization" has become an important way of innovation and reform. The third chapter focuses on television variety shows of the problems. The chapter by the status quo of China’s television variety show original comb, found by institutional constraints show lack of energy, the TV people weak sense of innovation, lack of motivation, variety shows and innovative technology lags behind the body is weak and other issues. Chapter Thinking about the future development of China’s television variety shows, variety shows for the actual problems and examples of successful innovation and variety shows, made Zhibofenli, program mode, content originality diverse advantages communication platform and all media publicity solve countermeasure.