A Study On Audience Research Of Australian Museum

With the development of audience research in china, a range of achievem ents has been made in the past 30 years since the theory of visitor study was introduced in the 1980 s. And also we can find several problems in the devel opment of audience research in China.By now, few museums have taken practice in audience research when the re are thousands of museums in china. In addition, the theoretical research of audience research still needs to be improved. The most important work we n eed to do with those problems is promoting the work of audience research ta ken by museums,both in quantity and quality.The aim of this thesis is providing a model of audience research taken b y a museum through focusing on the audience research of Australian museum and making a study on their work.A description of background of this thesis is provided in the first part of the paper. And an overview of the Australian Museum and the main achieve ments of the audience research of Australian museum are introduced. A concl usion was made and some suggestions were provided at the end of this paper.