The Study Of Competition Ability For The Agriculture TV Program In China

In 21st Century the TV competition is fierce, television Program has gradually become the significant part among television media. In order to get more living space and development opportunities, various TV programs have try their best to become the best. Faced China's huge rural audience of agricultural TV program, we serves the agriculture, to communicate the important task of urban and rural areas, to bear the historical mission of building a social new countryside. To make the agricultural TV program be on the top of in the market competition. We must improve the survival and competition sense; enhance their own competitiveness as well.In the new era, the Party and the government of agriculture focus on the working for Agriculture so that the rural resources and information resources can enrich. There are more tremendous opportunities in the issues concerning agriculture, countryside and farmers for the media. The Project of Media Accesses in Countryside can continuously improve rural infrastructure television networks, and expand the coverage to our all villages. The agricultural market developing provided a stage for the TV program further. All kinds of benefits let us see a vigorous prospect for good agricultural TV programs. The natural differences of program content also enabled us to gradually excavate the competitiveness of the agricultural TV program. The correct understanding and the competitiveness of the agricultural TV program enhancing can win a place in the fierce competition, as well as long-term trend. The building of socialist new countryside and the rapid and various development of the Agriculture are of great importance.This paper describes the perspective of the competitiveness and advantages of agriculture to discuss the opportunities for future development. While they put forward in response to the characteristics of TV programs and circumstances: through increased support for efforts to strengthen the development and integration of resources, enhance the quality of programs, build the brand sections and strengthen qualified personnel development to improve strategic initiatives of the agricultural TV program.