The Research On The Application Of Motion Design In Digital Product Interface

The thanging of communication media is happening today, from printing to the screen. In order to adapt to this evolution, some of the inherent boundaries in the design area are reforming, new types of design are born from the old ones。As the foundation of the modern design, after focusing the styles for a hundred years, graphic design meets the computer technology and become to graphic human user interface design. In the design standards, in addition to convey clear, visual pleasure, but also easy to learn, effectively operate. Compare to traditional media such as printing, besides interaction, the content on the screen could change in different timing. Tell a story in a timeline is what movie and animation do the best. Clear is an important goal in the GUI design, but tell a story with emotion to user is an even higher level. In this theoretical framework, there is a cross point among graphic design human interactive design and animation。That cross point is motion graphics user interface design.As a new design category, motion graphic design is widely used in the digital products. With the improvement of computer performance, there will be more space for it. This research aims to explore the possibility of motion graphic design in the graphic human interface, and concludes the general design principle.