Research On The Interaction And Application Of Dynamic Graphics In The Context Of Cross-media

With the development of media,major changes have taken place in the way information is spreading,and various information carriers including "graphics" have produced new changes.At the same time,traditional static,one-way communication graphics have become increasingly unable to meet our communication needs.In the era of new media,the motion development of graphics is already an inevitable trend under social demand.Therefore,the emergence of motion graphics is a manifestation of the expansion of the audience's demand for graphics in terms of form,content and space.With the continuous advancement of digital media technology and Internet technology,motion graphics is developing and applying towards more and wider scope with its unique advantages.The constantly expanding new fields make the connection between motion graphics and people more and more close,and the development scope of motion graphics is no longer limited to the visual presentation of traditional media.Based on the characteristics of the new media and the cross-border integration between multiple media,conventional motion graphics have been newly integrated with interactive technologies on the basis of linear and one-way "passive",towards the non-interactive interaction with the audience.The development in the linear direction also makes the expression of motion graphics more abundant.During the interaction process,motion graphics bear the most direct presentation and feedback to the audience.How to provide people with a better user experience during the interaction is an important issue in the interactive field of motion graphics.The thesis elaborates on the interaction and application research of motion graphics under the cross-media background through five chapters.First,it discusses the impact of media evolution on graphics from a cross-media perspective,and then gradually analyzes the information of motion graphics from the development and application of motion graphics.Advantages and characteristics in communication.Secondly,through the key research of motion graphics in the field of interaction,the logical relationship and constituent elements of motion graphics in interaction are obtained.Compared with Maslow's hierarchy of needs,the viewpoint of product-level requirements is put forward.Afterwards,the interactive design principles,interactive methods and experience features of the interactive graphics are analyzed,and the interactive tasks undertaken by the interactive graphics in the interaction and the core idea of human-centered interaction are summarized.Finally,through the practical creation in the form of AR to verify the feasibility of the theory and improve the theory,and at the end of the article put forward the value of motion graphics and the possible direction of development.