The Research Of China Private Bookstores’ POD Development

Printing on demand(POD) represents a new way of publishing and new idea of publishing. Based on the development of digital technology, POD can solve China private bookstores’ common problems in inventory, and contribute some shortages, out of print, personalized books publishing, which is beneficial to both social and academic exchanges, meet the demand of individual culture, and can fully realize the unity of the social and economic benefits of book publishing, which has a broad market prospect.This paper mainly researches China private bookstores’ POD development, Firstly, it points out the situation of China private bookstores’ POD development, analyzes the conditions and feasibility which the private bookstores carry out POD needed, then it dissects the private bookstores ’actual problems and the causes of these problems in detail, next it puts forward some meaningful countermeasures. This paper mainly expects to be helpful to China private bookstores’ healthy development and to prosper China’s publishing career.This paper consists of six parts:The first chapter is the introduction, mainly talks about the background and significance of this topic, review of the literature, research methods and the main content.The second chapter is mainly about the research of related concepts. The third and fourth chapter is the key point of the whole thesis, which comprehensively analyzes the general situation of the development of china private bookstores’ POD as well as the feasibility and the facing specific problems based on POD of private bookstores.The fifth chapter is another key point of this thesis. According to the specific problems of the development of private bookstores’ POD, this chapter gives strategies from all aspects, such as the national policy, industry alliance and integration, copyright protection, personnel training and so on, so as to promote the development of private bookstores’ POD in China.The last chapter is epilogue, which summarizes the full text and expresses the expectation and market prospect of the development of china private bookstores’ POD.