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Study On The Integration And Interaction Among The Various Communication Forms

Posted on:2016-03-25Degree:MasterType:Thesis
Country:ChinaCandidate:X M LiuFull Text:PDF
GTID:2308330482453110Subject:Communication
Abstract/Summary:PDF Full Text Request
WeChat is an upgraded version of SMS, MMS and Fetion. It is an integration of the text messages, MMS pictures, voice and video. The emergence of WeChat has changed the traditional way of interpersonal communication. This paper focuse s on the integration of traditional communication forms and discusses the integratio n and interaction among interpersonal communication, group communication, organiz ational communication and mass communication.In the first chapter, It introduces the background and the development of WeChat., which paves the way for the following.The second chapter mainly discusses the interpersonal attributes of WeChat. Interpersonal communication is the most important form.This chapter analyzes the elements of interpersonal communication and the new characteristics of interpersonal communication. Then It uses the circle of friends as an example to analyze the interaction between intrapersonal communication and interpersonal communication.The third chapter discusses the integration of group communication, organization communication and interpersonal communication in the WeChat. This chapter makes a detailed exposition of group communication and organization communication.The fourth chapter discusses the interaction between mass communication and interpersonal communication in the WeChat. Firstly, It analyzes the new features of mass communication in the new era. Then It analyzes the feasibility of mass communication in the WeChat. As Tencent News and Hunan satellite TV examples to demonstrate the integration of mass communication and interpersonal communication.The fifth chapter is the influences of interantion in WeChat communication. It forecasts the trend of the WeChat in mobile social networking. No matter the WeChat’s function how to change, the mobile instant communication is always the first prerequisite.
Keywords/Search Tags:WeChat, interpersonal communication, interaction
PDF Full Text Request
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