A Research On Special Issues Of The Semimonthly Lunyu

The semimonthly Lunyu, established by Lin Yutang and his company in 1932, was a journal of mass culture in Shanghai. The special issues of Lunyu, which had a specific topic on each issue, were particular forms of its publishment. Among all the 177 issuses of Lunyu, 23 special issues had been published. Variousness and diversity of the topics directly reflected the personal style and aesthetics of successive chief editors. The editorship of Lunyu had undergone many chages since its first publishment. Article and topic solicitation made the special issues of Lunyu inimitable amidst the press of Republic of China, and established close relationship with the readers. ‘Humour and leisure’, ‘liberty and independence’, which were the propositions of Lunyu, presented the centrism of that era. The special issues were choreographed close to reality and citizens’ daily life, therefore embodied the ideology of the semimonthly and earned admiration from broad masses.