Research And Analysis On Special Issue Media Of Regional Metropolitan Daily

As the continuous reform of journalism, the development of press is full of opportunities and challenges. However, newspaper platform has gotten into depressing dilemma with each passing day, confronted with constant evolution of emerging media, constantly fierce competition of market and gradually flowing time of readers. from the perspective of micro, for the purpose of providing the practical guide for the regional metropolitan newspaper special issue development through the typical planning and professional report to propagate "Orient Today" and the public image of Henan Province.This theory, by means of typical planning and professional reports, analyzes the characters of the special issue contents with specificity, appropinquity, practicability, profundity, entertainment and so on. It cites a great quantity of cases to analyze the effect, content, scheme and form of special issue one by one, discuss the impact by them and summarize the key points of special issue development. Some concepts like advertising information, the whole regional media, and micro show, are used in this theory.It is proved that it is a good way for the breakthrough of special issue to report the leading market in the sight of profession, win the market in the way of attracted scheme, strength the service, practicability and interactivity. The continuous constructions of the new media and self-brand provide the motive power for the development of special issue and newspaper industry.There are surely some errors during the operation process of the issue "The Full View Estate of Orient Today", such as the deficiency of journalism, the overflow of advertising and unbalance of role. This theory put forward the relative solving methods during the process of discussion, for the purpose to provide assistance to the trend of issue specialization of metropolitan newspaper.