The Communication Practice Of Modern Government Governance

As the growing importance of mass media, the news media has become an important platform of government governance. Media governance has been paid more and more attention by the government. Shenzhen as a frontier of China’s reform and opening up, is in a leading position in the media management innovation practice. So studying Shenzhen’s media management practice is helpful to improve the government governance ability, and have an important impact on the practice of government in other provinces.This paper uses the government media management to improve governance as the research object, to explore the communication practice of local government governance ability of modernization. Also, this paper tries to use the method of case analysis, comparative analysis,field research and other methods to study the Shenzhen media governance practice, to find the problem in practice. The author wants to explore the direction and strategy of the local government using the media governance, through the management experience of America, South Korea, Singapore, Hong Kong and other overseas governments.This paper tries to practice from the path of the government of Shenzhen to discuss the government media management, the political theory with the actual operation, and analyzed the existing problems, proposing some solutions to improve the ability of government governance to produce effective reference.