Study On Urban Transformation Of Jingdezhen From The Perspective Of Mass Communication

The resource based cities have ever made great contributions to the economic development and social progress. However, with the gradual decline of resource reserve and the undeveloped mode of production and concept of production, there are 69 cities having fallen to resource-exhausted cities. As one of them, even though Jingdezhen always prides itself as The City of China with a history of over one thousand years, due to the worsening problems such as imbalanced economic structure, shortage of media resource, potential social conflicts that may impose an impact on social harmony, it has to face the historical task of urban transformation. The issue of news communication and city development has been drawing more attention from scholars; the research angles regarding how news communication could benefit city development thus become much more widened.At this new historic stage, the updated media as well as enriched means of information communication makes the mass media have a more crucial social status. The social functions of mass media also have more space to impose influence. The content of this research thesis mainly consists of four parts.The first part is generalizing the current condition of resource-exhausted cities, including the trouble, challenges and opportunities that this kind of cities face. Contemplate how mass communication could help urban transformation. In the meanwhile, on the basis of analyzing the background of the urban transformation of Jingdezhen as a resource-exhausted city as well the measures it has taken, then figure out the deficiencies of these measures from the angle of mass communication.The second part is about the concrete strategies from the economic perspective to push the transformation of Jingdezhen, measures on improving industrial structure, promoting mode of production and living, diffusion of innovations of sustainable manufacturing concept and guidance of public opinion of symbol and meaning consumption. The third part is transformation suggestions, which is put forward from the perspective of culture, the author recommends constructing city image, strengthening cultural identity and improving the literacy of the mass with an aim of advancing the soft power of the city from the angle of urban characteristic and urban spirit.The fourth part is ideas and recommendations proposed from the social perspective about how to combine News Frame Theory and Health Risk Communication in order to press the mass to place emphasis on pollution issues and protect environment self-consciously. In addition, as the process of urban transformation involves the interests of many parties, how to deal with the potential conflicts and complaints in the whole society will greatly influence if the transformation make achievements. Henceforth, the strategy of monitoring social public opinion environment, providing more channels for the audience to air their viewpoints and communicate with Jingdezhen government will help to create a harmonious local environment that will safeguard the success of the process of Jingdezhen urban transformation. The last part is research summary, limitations and prospects for follow-up research. Through relevant analysis and research, the author concludes that the urban transformation of Jingdezhen should not only emphasize the improvement of economic mode, but also properly deal with the issue of the literacy of the mass as well as social stability and harmony. In the macro sense, feasible transformation strategies should be formulated and implemented. And in the micro sense, the social status and social functions of the mass communication should be placed enough emphasis.