Terrorist Attack Issus’ Public Opinion Analysis Generating And Communication Optimizing Strategy

In 2014, as the number of frequent violent terrorist crimes occurred in China increases, the number of topics of terrorist attack appearing in the media is also increasing. The topics of terrorist attack in our media issue have been considered "sensitive", and because of the importance and complexity of the event will bring unpredictable consequences, the government and the media in dealing with this issue would be extraordinarily careful. So how to make the propagation path of “terrorist attack agenda" to achieve the best results during the spread of integration of old and new media is useful for the maintenance of stability of our society, crisis management, media guide, and even the whole society to promote harmony.This paper will combine the agenda setting theory of stereotype, discourse analysis, and focus on the reported contents that five cases of violent terrorist incident occurred in 2014, and also to do comparative study on the constructivism of “violent fear agenda" between traditional media and new media. Further,summed up the characteristics of the reports about terrorist attack, this study found the reason behind that influence the spread of topics in order to optimize the communication strategy issues for terrorist attack.The study found that the reports of terrorist attack in both traditional media and new media, there are so many differences on the topic angle, discourse structure, narrative mode, presenting role, in spite of the public opinion toward roughly the same size and the theme is relatively similar.Study suggests that we should start from the macro level and micro level to optimize the communication strategies of terrorist attack issues. In the macro level, we must change the attitude of the government and traditional media,and create a good environment for expressing of new media. In the micro level, make rules for both traditional media and new media to formulate their topic angle, discourse structure, narrative mode, and presenting role, combines the advantages of both, and optimize the communication strategies in interactive communication.