Research About The Guidance Of Public Opinion Of WeChat In Emergency

Critical stage is in the period of social transition and reform in China,the social contradictions problems manifest,the conflicting interests of all strata,emergencies occur frequently,social influence.And the rapid development of new media,make people more and more keen on using new media published his views and opinions of emergencies,so as to promote the generation and propagation of public opinion in emergencies.This is not only the ability to deal with emergencies to the government and the media put forward the challenge,also test the ability of consensus guidance of the government and media in emergencies.As an emerging media,WeChat has a rich variety of functional,comfortable personalized experience and unique advantages in aspects of information dissemination characteristics and loved by the public.WeChat has become an important part of the emergency information dissemination and emergency public opinion formation and development of the important fields.In this paper closely around the emergency WeChat public opinion guide to do analysis and research.First in WeChat background,developing process,properties,and elaborates the social function,and the mode of transmission from WeChat,agenda setting and opinion leaders,three aspects to comb WeChat public opinion guide mechanism.Secondly,on the basis of the theory of each course,combining with several representative cases,WeChat from emergency public opinion guide process and WeChat in emergency public opinion guide function performance to in-depth WeChat public opinion guide in emergencies.Again,through the analysis of emergency WeChat advantages and existing problems of public opinion guide,using WeChat reflect public opinion to guide the importance and necessity of the emergency.Finally,from the government,the traditional media,operators and users by four aspects in the emergency WeChat countermeasures to the problem of the public opinion to guide the analysis.