Hebei Traffic Radio Interactive Strategy Research

Modern society, we are in an era of information spread widely, the development of new technology, the network popularization, the application of new media, as the medium of information dissemination provides a wider platform, as a traditional information dissemination media, radio in such circumstances also feel crisis, began to constantly innovation, innovation and change its form and content. Some people say that the new media era, the development of various network terminal can make the radio to be being washed out gradually, but others said, it is because of the development of new technology, make people can at any time through various channels to the ground listening to the radio. As a result, people to broadcast information transmit more demanding, demand for larger, more engaged, this radio is required to meet the demand of people’s interaction.In People’s Daily published in the China mobile communication media index report pointed out that traffic, news, music broadcast on the mobile communication development better, three kinds of broadcasting for top list accounted for more than 74%, including the highest degree in traffic class mobile radio. In order to meet the demand of more audience, broadcast through interaction with an audience is required to understand the needs of the audience. In order to understand better traffic radio interactive strategy, promote the development of traffic radio, the author as the real audience of hebei traffic radio, to listen to and analysis of traffic radio from hebei traffic radio as a case study traffic radio interaction strategy. Hebei traffic radio is one of hebei people’s broadcasting station channel nine series, uninterrupted broadcast 24 hours a day program, launch over the beijing-tianjin-hebei region, with extensive influence in the audience. CCTV market research company(CTR) in June 2014, according to a survey of the provincial capital shijiazhuang mobile population FM99.2 no presence after the first mention rate 44.2%, the prompt 92.3%, well ahead of other frequency; CSM company monthly survey data show: in July 2014, hebei traffic radio market share of 13.58%, the car rate 29.57%, ranking all the ground broadcast media, the provincial capital, the first; Kaiyuan Internet survey company annual survey: in 2013, hebei traffic radio always lead to more than 15% of the data in hebei radio market, ranks first, listen to.Hebei traffic radio, to study the interactive strategy as the way, the author analysis and summarizes the hebei traffic radio interaction environment, including social environment, technology environment, political environment, and so on, also analysis the influence factors of hebei traffic radio interaction, including hebei radio traffic characteristic, main body, interaction, interactive channels of interaction, interactive content, analysis and summed up the hebei traffic radio in interaction is unique, and analyzes its deficiencies, to hebei traffic radio in the interactive strategy to provide innovative ideas in the future.