Traffic Radio Brand Operations And Missing

As a way of modern mass media, radio not only supplies people with the variety of life information, but also gives a effective way for communicating between people in the velocity, the scope of the obvious advantages. However, with the rapid development of modern information technology, television, Internet and other mass media, as a meteoric rise posed great challenge to broadcasting, Radio not only face competition from their peers, but also to accept newspapers, television, Internet and many other types of mass media challenges. In this context, how to effective build their brand, from the fierce competition to get out, creating a blue ocean, as all broadcasters have to think about and face. In this paper, taking the lack of transport radio brand as the research topic by theoretical and empirical research methods, Analyzes the current traffic situation for Broadcasting Development and problems in this country based on traffic conditions which were analyzed broadcasting competition. Then on brand building, how to effectively build brand radio traffic has been studied. Finally, take ChongQing Traffic Radio for empirical study example, expectations for our Traffic Radio brand building ideas.