《The New York Times》 Digital Transformation Research

In recent years, the differentiation trend of the media industry is obvious, and with the enhancement of technology penetration all sectors of society, more and more high technology content of news production. A large number of users by the popular media products come out,the whole audience market in shunt trend more obvious, between traditional media and newmedia competition unprecedented increase. In the field of media and media, media and audience in the contest, technical factors are everywhere. On the development of the traditional media, from the beginning of this century the first 10 years after the emergence ofrapid decline trend, the downturn in the industry and the rapid decline in profitability was shrouded in newspapers, television and radio. More serious is, continuous improvement in the dissemination of the contents and forms of new media circumstances, faced with the newspaper as the representative of the traditional media, the situation is more stern. In the old and new media competition, various news agencies began to seek new growth points, in order to grasp the initiative in the dissemination of information in the fierce competition in the market.New York Times can not be an exception in this digital revolution, is experiencing thedeconstruction and reconstruction of digital technology on the newspaper group. As one of the most influential newspapers worldwide, "New York Times" from the beginning of 1996 digital reform road and continues to the present, in this 18 years digital reform on the road, "the strategic choice of digitized path New York Times" not only represents the newspaper industry is facing in the new stage of development, but also has important implications for the future development of the industry. In this paper, in order to New York Times as an example,analyzed the "New York Times" digital process, digital characteristic and digital implementation of the strategy and the basic theory; summarize the New York Times digital transformation of the achievements and difficulties; on the "New York Times" digital strategy made interpretationof the technical level, the digital analysis throughout the whole process of New York Timesreform; finally, analyzes the significance of enlightenment New York Times digital transformation of the traditional newspaper industry development.