A Research Of The Local Characteristics And The National Features In Xinjiang Daily Supplement

In modern society, people advocate culture and tend to analyse everything from the culture level, we live in the surrounding of culture. A supplement is the part of newspaper which has a close contact with culture. This paper select the Xinjiang Daily(Chinese version)supplement as the resech object, discussing the local characteristics and the national characteristics.The paper discuss the local characteristics of the Xinjiang Daily(Chinese version)supplement in three aspects, editing,content and the spirit. The Xinjiang Daily(Chinese version) supplement opens a lot of columns releted to Xinjiang, publishes articles writing by Xinjiang local writers. Through description of the natural landscape,the culture of Western Region,the historical figures,the oil and the reclamation, the Xinjiang Daily(Chinese version)supplement shows the regional culture characteristics. These local subject-matter articles praise the spirit of tough, dedication,homesickness and the fusion.The national feature of the Xinjiang Daily(Chinese version) supplement shows publishing works of ethnic minority writers, introducing minority celebrity,describing the life picture about ethnic fusion. The spirit of the multiple ethnic culture in Xinjiang is the national unity and the national pride.The development of the supplement suffers the challenge from the Internet and the commercial issue. The supplement progress toward the direction of more news, planning and entertaining. The paper analyzes these challenges and suggest that adhering to the features of the party newspaper supplement, repositioning the self-image, strengthening the characteristic and setting up the brand.