On The Literary Supplement Of Xinjiang Daily (Chinese Version) Since China Engaged In The Striving Of Reform And Opening-up

"Xinjiang Daily", as the main media in Xinjiang, whose literary supplement need play an important role in promoting the mainstream culture, communicating the local culture in Xinjiang, and enhancing the populace culture accomplishment. Sampling, comparison and analysis are absorbed in the process of research with the purpose of studying the three aspects. 1. The layout. It will compare the layout in different period in order to make the literary supplement be better in the readability and the language of layout .2.Analysis of the content. By analysis the cultural content and the current politics content in two aspects, it can demonstrate that "Xinjiang Daily" (Chinese version) literary supplement play an important role in promoting the theme in social and cultural , propagandizing the local culture and enhancing spiritual and cultural life of people. 3. Analysis of the characteristic. This can be divided into the local characteristics and the national characteristics, literary supplement of "Xinjiang Daily" (Chinese version) is based on the local theme, and it also promote the local writers, show the prosperity develop of multi-ethnic literatures in Xinjiang .by doing so, local feature and national characteristics is upgraded to a cultural identity as well as establishing the brand.Through the above research, we can discover that the challenge which the literary supplement of " Xinjiang Daily" (Chinese version) faced mainly comes from the development of newspaper industry, the attenuation of literature function and the high needs of readers, this article analyzes these challenges and suggest that the literary supplement of " Xinjiang Daily" (Chinese version) should increase the content and strengthen the characteristic and so on.