The Unique Flower Of NUC

"National salvation Daily" of Guilin in the 1939-1941 is a very special newspaper in China's War of Resistance against Japan, which is nominally the two sides co-founder of the KMT and the anti-Japanese national united front with the nature of the newspaper, but essentially it is from the leadership of the Communist Party of China , shoulders to the public propaganda of the anti-Japanese and national salvation mission, but also to expose the KMT reactionaries shoulders "I surrender, leave the anti-Japanese" true face. At the same time, it was in the NUC, and Guixi is the rule of the KMT warlords - Guilin, the city's strategic location and political environment more relaxed, Guilin makes these "National salvation Journal" to more extensive coverage of the war news and writing the theme of the more sensitive comment on current affairs. In addition, Guilin in the Anti-Japanese War or the famous "Cultural City" gathered in a large number of social celebrities, the press, publishing a brisk business. All these factors have determined the newspaper unique; this is also the author of these study tropics' original intentions. At present academic papers on the top of the profile and operational, some research chores, but they also only stay emotionally level, research on space still substantial. In this paper, using literature analysis and text analysis, in the interpretation of the original newspaper, the analysis of Guilin "National salvation Daily" operational characteristics, layout content themes, management characteristics and so on were discussed.The research introduce include the topics of the research background, purpose of the study and research methods. Chapter 1: introduce the background and the process of the newspaper reopened. Chapter 2: analysis the operational characteristics of the newspaper. Chapter 3: analysis the content themes of the newspaper. Chapter 4: analysis the paper's management features.Through the study of "National salvation Daily" of Guilin, we can find that: the newspaper as the leadership of the Communist Party of China, using a special promotional practices, and maintain a unique style, played a special role in their own , convey the spirit of the anti-Japanese and national salvation to the public, unity the various aspects of the force, strengthed of the progressive public opinion, made a big difference on a wide range of social strata. This was reflected on the paper's news reporting practices, newspaper publicity, and the relationship between readers and business management features. "National salvation Daily" of Guilin is unique in the press area of NUC, it is also the brilliant chapter in the News history of China's Anti-Japanese War.