Design And Implementation Of Sales Management Decision Suport System Based On Data Mining

With the deepening of information construction, large amounts of raw data have been accumulated in the process of information construction and the daily management of enterprises, forming valuable information resources. However, a large number of data hidden behind many important information have not been discovered and fully utilized. Therefore, it has become improtant for enterprises to use data mining technology to transform these data into decision-making information, and further research on the technology of data mining and decision support system will exert a tremendous impact on enterprise management and decision making. Hence, the pressing task for enterprise managers is to establish an enterprise level decision support system, which can provide for the enterprises a comprehensive analysis and detailed plan of the rapidly changing business environment and the constantly changing of market economy, and timely, exact, and convenient decision support, all of which is very important to the invincibility of enterprises in business competitionThe development of sales management system is based on B/S Web technology, the realization of the development tools is through ASP.NET and C# language, and construction of storage and data warehouse data is through the SQL Server 2005 database management system. In the designing of marketing decision support system, a general description of the system is given based on the actual research on sales management Demandsfor, on which basis the general design of the system is made, and the design and realization of the system is completed through the front desk development tools and background development tools. In the end, the nine functional modules are completed which are system management module, sales management module, inventory management module, basic information management module, business management module, decision management module, report management module, maintenance management module and query management module.Now, the system has been in normal use. Practice proved that the system had basically meet Decision-making managers’ work needs, Implementing the function a management decision support system should have. The development of this system has a certain reference value for the design and development of similar systems.