The Design And Implementation Of Urban Rail Transit System Used

With the continuous development and popularization of information technology,enterprise pays more and more attention to the customer relationship management and the investment proportion for it keep increasing as well. The development and application of CRM System are also beginning to sound stage.In recent years, customer focused CRM system has made up a growing percentage of market demand.Small input and Big output, this point gets more and more identity for small and medium-sized enterprise. A large number of this kind company becomes a new growth point of CRM system. Close to enterprise’s application requirement is the fundamental reason that why CRM system wins the favor of the market. CRM system is a management platform that takes customers as the guide, business marketing system as the core, integrate resources in all range in order to help the managers of the enterprise to get comprehensive management.Because of the success of marketing, many small and medium-sized freight forwarding enterprise develop rapidly. The management of freight forwarding enterprise gets much more complicated after the increase of sales staff and sales organizations, so the managers of enterprises need one CRM system that especially for freight forwarding companies which can rapidly improve the reaction ability and management level to insure sales get sustained and rapid growth.In this paper, according to the principle idea of CRM, a CRM system that only for freight forwarding enterprise has been designed and final completed. Using visual studio as a development tool, SQL SERVER as the backstage database.And the system has been preliminary operated in Tianjin Hi-Trust Freight and Forwarding Company.This article mainly introduces the present situation of the CRM system,software technology for the system design, unique needs for forwarding companies of CRM system, the realization of each function module and the result of post-test.