Design For The Interface Of The Chinese Media And Social Research Database

In 2012, School of Journalism and Communication of Nanjing University, in cooperation with Ogilvy, founded the Ogilvy School and planned to set up the Chinese Media and Social Research Database, which is based on the idea of aggregation, sharing, interaction and cooperation. There are six parts in the database: design of the overall concept, design for the academic accounts, the system for data-help, the system for data-upload and design for the interface, which is exactly being showed.First of all, I defined what I am designing on. By referring to a lot of literature, I chose Jesse James Garrett’s well-known framework raised form the user’-experience-angel for my design, that is the strategic level, the range layer, structural layer, frame layer, presentation layer. According to the categories and characteristics of the design, I take three types existing sites as reference and comparison:academic sites, social networking sites, academic social networking sites.As to the strategic design, I considered the needs of users firstly and then determine the function of our interface into aggregation, sharing, interaction and exchange, and formally based on content as well. Through the present styles of interface design, I came up with my style which is meaning for simple, lively and personalized. The range layer is to show the elements that need to be rendered by the other systems and next is to think how to show them. Through simulation of the using process on our site, I put six parts on the first page:the searching part, the demand part, the data part, the personal home page, the incentive sector and academia news. I eventually had a conventional performance and a creative performance for my interface.