Research On Emotional Design Of The Interface On Social Network Website

In the modern information era, the Internet development changes rapidly. The development andinnovation of the Internet platform also gradually affects people’s life. The social network websiteenhance the interpersonal interaction in the virtual world with its broad social circle and rapidinformation propagation characteristics. As the interface of user interaction, it carries the new interactivemeans of interpersonal communication. This paper focuses on the design of the interface on socialnetwork websites based on fixed interpersonal environment. It tries to dig out the emotional factors ofsocial network websites with emotional design philosophy, psychology, design psychology and otheraspects of knowledge. Through the analysis, the paper summed up the emotional design principles andmethods of interface design on social network website, and uses a practical case to show the readershow to optimize emotional design. Through the study on the emotional design of social networkwebsite interface, this paper strives to achieve the target of "touching with affection". It tries to create aunique atmosphere of social network website to satisfy the emotional needs of website users. And it triesto develop a long-term dependence and concern.As the main subject of society, human have a basic ability of practice, that is, to communicate withother people. In interpersonal communication, people want to get emotional communication, which isalso one of human’s spiritual pursuit. In the information era, emotional design of social network websiteis an important way to satisfy the need of people in network interaction, which also helps to promote theenthusiasm of people in network communication.