Design And Implementation Of Customers Relationship Management System For A Coffee Chain Operators

With the continuous development of market economy, companies also will be rapid growth in economic strength, thus making the enterprise customer relationship management is also gradually computerized network. For now, the type of enterprise resource information systems is also increasing, which in response to a variety of corporate governance issues and lay a solid foundation. The rapid development of information technology and the widespread use of such information industry has become one of the world’s economy is the most important part. However, in the information technology industry in the construction of communication networks is an important part of the customer is also a very large amount, then how intelligent customer relationship management, giving customers greater convenience, allowing customers to enjoy in a more colorful information life, which led to further development of information industry, is worthy of our study and explore the topic.This thesis through the coffee chain operation mechanism analysis of the current situation of customer relationship management(CRM), considering the coffee chain business institutions in the different needs of different development phase, the compatibility and extensibility of the system and data, puts forward the design scheme of a set of relatively complete. In the thesis first introduces the selected topic background and significance of subject, this paper analyzes the coffee chain operation mechanism and the research status of customer relationship management(CRM), so as to put forward this topic research goal and content, and then the coffee chain operators overview of customer relationship management system has carried on the demand, as well as the business process analysis, and customer relationship management(CRM) of the coffee chain operation mechanism of functional and non-functional requirements are analyzed, through the analysis of related functions and nonfunctional aspects, using PHP and Ajax technology from the system’s overall design thought, key technology, system structure, system function structure and topological structure of the overall design of the system are discussed in detail, designed a set of customer relationship management system based on MVC framework, and by using the Mysql database of the system has carried on the thorough analysis and design, focusing on the user information management, customer information management module design and implementation in detail.In this thesis, the development of the coffee chain operators a good customer relationship management system to resolve the status of the internal customer relationship management applications Application coffee chain operators, greatly improved the coffee chain operators customer relationship management efficiency..