Relationship Management, Data Mining Technology-based Banking Customers

With the development of information technology the rapid progress of Internet-economy, the conventional commercial mode is changing radically. In many trades, more homogeneous are the products and service provided, more candescent is the competition among them, and at the same time the expectation of customers is being higher for quality, individuality and value. So the loyalty of customers is a significant factor and the foundation of enterprises' predominance. The appearance of CRM (Customer Relationship Management) based on the Data Warehouse technology becoming a key to the situation.At first , this thesis analyzes CRM' s Intension, aid, contents and feature. It introduces DM' s technique and the course of DM, analysis of DM' s technique in common use. It mentions DM is apply for Customer Relationship Management system .At last , it analyses the application of DM in bank data. It argues that an example of bank customer' s analysis which is to run off based on DM and based decision tree.DM can find useful information and knowledge effectively from much customer' s data, and then promote effectively quality of CRM, it reaches the aim which can raise the bank competition. The thesis discusses the bank' s application of CRM , which bases on DM, especially bank customer losing. The contents is very important for ABC s CRM' s carrying out.