Development Of Financial Marketing Management System Based On SSI Framework

The development of the Internet finance industry is inseparable from the development of marketing activities.The success of marketing is the key to the success or failure of a business.The financial marketing management system is based on the Internet financial business system and combines financial related business to design and implement the marketing management function,which makes the financial business system and marketing management system closely integrated to meet the business needs and marketing management requirements.The system adopts object-oriented development idea,uses eclipse as development platform,tomcat as application server,and uses SSI(Struts + Spring + iBatis)open source framework,Java,Ajax(Asynchronous JavaScript And XML)technology,and MySQL 5.7 database to design and develop.This article summarizes the research status of the marketing management system,and the characteristics of the financial industry.It carries out functional design,framework design,and function implementation according to the software development process and business requirements.It verifies system correctness through system testing.In the end,the system implements four major functional modules: customer management,marketing product management,marketing management,and system settings.The system integrates customer requirements and market development,accurately analyzes business data,adjusts basic product settings in time,and formulates management marketing campaigns to achieve the finally goal of improving the competitiveness of enterprises and promote the development of companies in the direction of Internet finance.Finally,through the analysis of the system's operation and test results,the system meets the design requirements,it can help users to develop more targeted marketing plans,reasonably distribute marketing tasks,carefully manage marketing customers.The system has powerful functions,superior performance,convenient use,and good compatibility,it can be used in business models such as supply chain finance,P2P(peer to peer)network loan,and consumer finance.